Pre-workshop survey

Q1. What are the 4 ‘hero’ content platforms that BNPP AM curates?

Q2. What is the prime objective of each of the platforms you identified in Q1?

Q3. What are the best things about each of them in rank order?

Platform B

Platform C

Platform D

Q4. What are the worst things about each of them in rank order?

Platform B

Platform C

Platform D

Q5. What is the role of content within a “customer journey”? For example is this for lead generation, supporting conversion or engaging existing contacts?

Q6. What are the biggest collective strengths of BNPP AM’s content output?

Q7. What are the biggest collective weaknesses of BNPP AM’s content output?

Q8. How would you measure the success of content produced?

Q9. Which audience segments do we need to target with specific content

Q10. Is there a content type that can interest all of these segments together?

Q11. How is content distributed to the different audiences?

Q12. What is the ONE thing that ALL BNPP AM hero content needs to reflect about BNPP AM

Q13. Who are BNPP AM’s top 5 key competitors (in rank order)

Q14. Which AM brands (they don’t have to be in the list you have given in Q13) do ’hero’ content best? Explain why you think this

Q15. Which non-AM brands do ’hero’ content best?

Q16. What are BNPP AM’s business priorities in rank order?

Q17. What are BNPP AM’s key strategic objectives in rank order?

Q18. What is the role of ‘hero’ content in achieving these?

Q19. As well as the topics, and the answers you have given, above, what else do you want to say about your expectations of the forthcoming workshop? What do you personally wish to see considered and/or delivered by it?