Financial services marketing is rightly regulated, often intermediated and almost always complicated. That makes simple, effective ideas even harder to achieve than in other sectors. But simple, effective ideas for complicated businesses are what we set up AML Group to do back in 2011, and it’s what has driven our growth ever since.
Over the past year we’ve created award-winning campaigns for some great financial firms, in the UK and globally. We’ve driven innovation in technology, in changing behaviour and in how agencies work with their clients. We’ve fostered new talent, invested in training and focused on wellbeing. We’ve become a worldwide exporter of UK marketing knowhow. And we’ve continued to support the industry with ideas and insight.
We’re very proud that the work of our fantastic team has been recognised by the judging panel at the Financial Services Forum, which represents the best in marketing effectiveness for the sector. We thank the FSF for voting us Agency of the Year 2017.