CMO Amber Lippiett said AML impressed with “a real understanding of the sector and the wider opportunities that are untapped in the financial services market. We were looking for a partner that could be a real driving force to get the business launched. AML demonstrated a real ability to deliver simple but effective ideas.”
EXO Investing goes live this week following an intensive research and development programme led by CEO Lennart Asshoff. Described as a ‘breakthrough for private investors’ the platform creates unique, bespoke investment portfolios using market-leading tools, which are then managed on a daily basis.
It’s the kind of service previously only available to ultra high net worth investors, but at an affordable cost. A multi-channel launch campaign using digital, outdoor, press and social will follow next month. The firm is backed by Madrid-based AI firm ETS.
AML MD Tim Lloyd said, “This is precisely the kind of innovative, tech-led thinking we like at AML. EXO will simplify and democratise a complicated and exclusive market – and it’s a great chance to do some equally innovative communications.”