Robeco
Portraying the perfectly balanced approach of a remarkable investing firm.
Complicated
Robeco punches well above its weight in the investment world. With ambitious plans for expansion across international markets, they needed a distinctive voice to stand out from the crowd – and deliver long-term consistency across every touchpoint.
Simple
We created a new visual language to highlight Robeco’s analytical approach, which lies behind the human, emotional benefits of their pioneering investments. With real people set against the backdrop of a data driven world, our campaign gave Robeco a tangible presence with measurable results.
Choice amongst
the top Asset
Management firms
Results
Our target was to put Robeco in the top 10 of Broadridge’s top 50 fund providers (‘FB50’). After just four years, they sit firmly in the top 5 alongside Blackrock, Fidelity and JP Morgan. An incredibly rapid rise against companies twice their size with far greater capability.
