Bringing the value of low-cost investing home to everyone across Europe.


Vanguard believes in ‘taking a stand for all investors’ worldwide. A principle based on its shared ownership model with US customers. But how do you communicate those brand values across Europe, where Vanguard’s UK and European entities have a different ownership structure?


A new pan-European campaign positioned Vanguard as the people’s champion, bringing ‘Value to Investors’ everywhere. Our universal ‘V for Value’ sign shows how everyone can own this value for themselves, through Vanguard’s great service, low-cost and uncomplicated investments.