AML Group announce Duncan Walters as Experience Partner

AML has announced the appointment of Duncan Walters to the role of Experience Partner.

Joining from Chime Group’s Financial Services specialist agency Teamspirit, where he held the position of Digital Director, the agency said that the hire of Walters signifies a sustained period of growth for it.

“The way in which people, internally and externally, interact with brands informs their perceptions of them and we’re increasingly interested in supporting our clients with those experiences on every level”, said Ian Henderson, CEO, AML Group.

“We are thrilled to welcome Duncan to the AML family as we build our consultancy offer”.

Working across AML Group’s broad portfolio of clients including: AXA IM, HM Government, technology and professional services, Walters will work alongside AML Group’s Strategy, Creative and Client Services teams to deliver integrated plans to help clients leverage intelligence, content, behaviour and technology for commercial growth.

“AML Group is a super smart agency delivering exceptional campaigns for an impressive roster of global clients. Their ethos of ‘simple ideas for complicated businesses’ is directly aligned to my own approach and I’m excited to be joining and looking forward to the challenge” said Walters.

The company recently announced that it has been appointed by Vanguard, one of the world’s largest investment firms, with 20 million investors globally, as its lead creative agency across Europe for both B2B and direct to consumer audiences.

The agency won the business following a competitive pitch.