It’s time to stop mugging pensioners

Simple. Flexible. Low cost. Not words you normally associate with pensions, but that’s just what Partnership’s new retirement product delivers.

The Enhanced Retirement Account (ERA), launched this week, gives people in retirement everything they want in one straightforward solution.

And at AML, we’ve created a bold new trade press and digital campaign, aimed at IFAs, that says it’s time for pension providers to stop ripping their customers off with inflexible, complicated and poor value products.

We’re extending the campaign throughout the autumn with further ads, DM and video. Over recent years, our brand work has helped Partnership achieve high awareness among IFAs and their clients with its strong use of colour, uncompromising messages and focus on real people.

Check out our case study of Partnership’s previous campaign, Revenge of the Pensioners

You can also see our creative on Partnership’s website.