Simple ideas prove their eValue once again

After a three-way creative pitch, leading fintech player eValue has appointed AML to help give them a refresh.

As eValue’s new lead agency, AML will not only be working with a client at the forefront of innovation but also taking another stride into one of the world’s fastest-growing sectors: fintech.

Our first task will be to work with recently appointed CEO Mark Cappell’s team to upgrade the company’s identity and digital presence in line with its position as a market leader.

As part of this, the eValue brand, logo and website will all undergo a full review, refresh and, where needed, overhaul. And with a relaunch campaign scheduled to follow, it’s a healthy remit.

With over 20 years’ experience in the financial services industry, eValue boasts an enviable market share; supplying over 90% of UK product providers and banks. But there’s no resting on laurels in this fast-changing and innovative sector.
So, as well as communicating eValue’s decades of success in the areas of adviser planning, consumer and workplace guidance, we plan to position the brand for the future; making sure it’s ideally placed to embrace and benefit from sector disruptors such as robo-advice.

eValue’s Head of Marketing and Communications, Ben Cicchetti said about our approach: “AML stood out. Having worked with other fintech businesses, their understanding of our complicated business and the sector we work in was evident in the simple yet strong ideas that they came with.

This win in a dynamic sector presents exciting opportunities for both a rebranded eValue and us as an agency. And while the marketplace may have grown more complicated, this is one sign that simple ideas still win out.