Big Society Capital

Conveying the true uniqueness of the leading social-impact investors.

Complicated

Since being set up in 2012, Big Society Capital have helped to make over £1bn capital available to organisations with a social mission. BSC came to us needing to reposition and rebrand themselves in the midst of an ever-changing impact investment environment. Following early unsuccessful attempts from other agencies, we knew a major challenge was ahead. We were met by a confusing array of definitions of BSC’s position from internal stakeholders; a varied and undefined offering; a vastly diverse audience and a plethora of players. There was an evident need for clarity and unity.

Simple

Since being set up in 2012, Big Society Capital have helped to make over £1bn capital available to organisations with a social mission. BSC came to us needing to reposition and rebrand themselves in the midst of an ever-changing impact investment environment. Following early unsuccessful attempts from other agencies, we knew a major challenge was ahead. We were met by a confusing array of definitions of BSC’s position from internal stakeholders; a varied and undefined offering; a vastly diverse audience and a plethora of players. There was an evident need for clarity and unity.