CPNI
Protecting governments and organisations from hostile actors
Complicated
Security cleared professionals are a frequent target for hostile actors, who always devise new stratagems to obtain sensitive information. CPNI needed to urge these vulnerable individuals to be watchful on social networks and aware of the potential threats, all without frightening anyone.
Simple
We came up with an overarching idea to encourage behavioural change, ‘Think before you Link’. Simple and clear, it smoothly evolved into posters, brochures, mnemonic devices, and a powerful film, ‘Glitch’, now used by other countries’ security services too.
