Boosting eToro's presence in 8 European countries at once.


eToro asked us to create a TV campaign to increase awareness of their trading platform and their offer of 0% commission on stock investments, and to convert that awareness into app downloads. Not just in the UK, but in eight European markets, in seven different languages, in a short timeframe, with a modest budget.


With a creative idea of ‘zero is good’, we wrote light-hearted, humorous scripts where the dialogue could be delivered off camera. So rather than shooting multiple versions at significant cost, we were able to dub into the various different languages, and deliver a total of 32 film versions in a matter of weeks.

Another example of when zero is good: