Heart Research UK

Creating a hard-hitting new campaign for HRUK


Heart Disease kills more women than anything else in the world. Nothing comes close – not even breast cancer. But most people think of it purely as a man’s disease. This dangerous lack of awareness leads to many thousands of missed diagnoses – and many thousands of unnecessary deaths.


We came up with a powerful and memorable idea, turning heart disease into ‘HER disease’. We then found a client partner – Heart Research UK – and produced the campaign pro bono. Consisting of a 30-second TVC, OOH, press and social, the campaign seeks to raise awareness of heart disease in women – and save lives as a result.