AML’s global brand platform for Robeco has delivered spectacular results over the past few years, taking the Netherlands firm to #1 for sustainability in Europe. Our latest campaign builds on this distinctive positioning by addressing key global ESG challenges and highlighting Robeco’s unique active investing approach.
In a solution full of emotion, close-up shots of human eyes bring Robeco’s angle on the world to brilliant life. The iris is intricately designed to reflect a key ESG issue where Robeco’s insight and active investing has identified a sustainable way forward. The campaign line ’Challenge. Accepted’ shows the firm’s commitment and strength of feeling.