When ‘sport’ meets simple ideas

Readers of the AML blog will know that we look at the world through the lens of ‘Simple Ideas For Complicated Businesses’. But how can SIFCB be applied to something as seemingly straightforward as the inaugural AML sports day? Simple.

Complicated
What to do for an agency party that will refresh both mind and body after a very busy summer?

Simple
Hold a sports day in the Regent’s Park – only 20 mins by tube or, as some of the more digitally-savvy members of the agency discovered, an hour by Uber.

Sportsday-normal-option1

Complicated
What sports attire should MD Tim ‘I don’t own a pair of trainers’ Lloyd wear?

Simple
An outfit last seen during the first shoot of the 1925 pheasant season.

Complicated
How to stop planner, Charlie Lynch, from winning the sack race, seeing as his last school sports day was only a couple of years ago?

Simple
Get Senior Account Director, Miten Patel, to take Charlie out just before the finish line with a well-aimed football.

Sack race

Complicated
How could our aforementioned MD let one of the more junior members of AML win the welly-throwing competition, without anyone realising he’d deliberately forsaken certain victory?

Simple
Let the welly slip out of his hand so he recorded a distance of four inches. It was so expertly done, that the rest of the agency were convinced it was for real.

Complicated
What’s the best way to ensure one remains balanced and in control during the notoriously tricky egg and spoon race?

Simple
As demonstrated by Head of Production, Nicola Webb-Jenkins, it’s by holding egg and spoon in one hand, glass and prosecco in the other.

Nicola sportsday

Complicated
Where to go after an evening’s mild exertion, to rest aching limbs and soothe battered egos?

Simple
Gordon Ramsay’s York and Albany.

So that was the inaugural AML sports day. It’s sure to become an annual event. We may even challenge some of our competitive clients next year. So, let the training begin and if you’d like to know what you could be up against, take a peek at our sports day pics on Instagram